The 2015 Great Tucson Beer Fest Was a Hit
For the past several years, Mr. Beer has participated in our local Great Tucson Beer Fest. This festival not only brings in big names such Firestone Walker and Dogfish Head, but it also hosts some fantastic local and regional breweries from Arizona and New Mexico.
For this year's Tucson Beer Fest, we decided it was time to test one of our most exciting products yet: Hacked Root Beer. Our brewmaster Josh had been hard at work perfecting this alcoholic root beer recipe to make sure it boasted that old-fashioned, creamy root beer taste without being cloyingly sweet, and after our last office taste testing, we knew the Great Tucson Beer Fest was the perfect place to unveil our masterpiece to the masses.
First pour started at 5:00 pm for select VIP, with general admission gates opening at 6:00 pm.... the five gallons of Hacked Root Beer was tapped out by around 6:45 pm. Many attendees came back multiple times for just 1 more taste, and a few even said it was the best beer they had ever tasted. We were thrilled to get such a positive response to the newest addition of the Mr. Beer lineup.
We also had a few other favorites on tap, including our hard cider, Angry Bovine Chocolate Milk Stout, and our Imperial Red Seasonal. Additionally, we introduced another brand new recipe, Witch's Flight, which will be released to MrBeer.com just in time for Halloween. All five of our beers were tapped out by 7:30 pm.
We would say this year's Great Tucson Beer Fest was a great success for Mr. Beer.
The only downside to this year's festival? The downpour of rain that hit the field at 6:30 pm and continued until the festival closed at 9:00 pm. However, the down pour didn't stop Arizona's craft beer lovers from making sure they got their hands on as much beer as they could, and many booths were tapped out well before the night was over.
Thank you Sun Sounds of Arizona for hosting another great year of bringing craft beer to our local community. We can't wait until next year!
Enjoy these photos from this year's (rainy) Great Tucson Beer Fest:
Attendees loved the #IAmMrBeer cutout
Customer Service Rep, Tim F. (left), and Accounting Assistant, Lindsay G. (right), pouring beer
Reluctant Chef aka Jackson R. (right) and beloved brewmaster, Josh R. (hiding behind the sign)
Sales Manager Shawn H. and his wife were dressed to impress
Pat B., VP of Marketing and Sales (left), & Matt M., Graphic Designer (right), enjoying some local beer
... And here comes the rain...